Everyones cashing in on the World cup hype. And of course, how can the youngistan brand be left behind. Pepsico has unveiled six new flavors of lays to be launched during the world cup.
“We are the global snacks partner with the ICC World Cup in 2011. That’s why we are building on this relationship. As a global snacks partner, we are leveraging the association to give consumer experiences and build our brand image,” Pepsico Foods India Marketing Director Vidur Vyas told reporters.
Incredibly, the six new flavors are named after 6 cricket teams which are India, Sri Lanka, West Indies, Australia, England and South Africa. As the world cup is being hosted in India, Sri lanka and Bangladesh, the distribution will also be in all three areas.
The world cup is going to rock. But will pepsico’s lays rock along with it? Lets see.
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About Hitesh Bhasin
