Nation branding refers to branding of a country in terms of its reputation in the global scenario. It is also called as country branding or promoting a location as brand. Now even a particular state or an capital like Chennai, Bangalore are branded. Bangalore is referred as ‘Silicon Valley of India’ and Chennai is referred to as ‘Detroit of Asia’. IBEF (India Brand Equity Foundation) is a Trust which was formed in association by two entities namely Ministry of Commerce and confederation of Indian Industries (CII). IBEF’s core focus is to promote the ‘Made in India’ brand and to increase awareness of Indian products in overseas market.
Tamil Nadu government has gone a step far ahead and decided to brand the Tamil Nadu state as Global brand with the help of FICCI (Federation of Indian Chambers of Commerce and Industry). FICCI was established in the year 1927, and it is one of the oldest organizations in India which contributed to Indian freedom movement. FICCI has a membership of more than 2, 50,000 companies which comprises of both public and private sectors (SMEs and MNCs). The state has attracted almost all major global players in automobile and software industry and has companies like Saint Gobain, Samsung, Caterpillar, Nokia, Toshiba etc.
Tamil Nadu’s Chief Minister J. Jayalalitha being a visionary person with long foresight towards the development of the state and the country has released the Vision 2023 document for Tamil Nadu. TN government has joined hands with FICCI in an endeavor to take forward Tamil Nadu to the global investors and attract more FDIs to the state. P.Murali, President of FCCI told in a media press meet that “Taking Tamil Nadu as a global brand will be one of the key agenda for the next FY and the preparatory work has already started under the guidance of Tamil Nadu Chief Minister”.
The state has been ranked by FICCI, as the top three destinations to carry out domestic and foreign trade and the state has high potential of attracting new investors around the globe. The following areas are expected to boom rapidly in the next five years and the state is expecting to contribute a considerable share to India’s GDP. The sectors mentioned in the document are energy, agriculture, food processing, health, education, housing, security, industry, business and the infrastructure. The state government wants to develop the facilities to Indian and international tourists to a much advanced level in order to attract more tourists. Surprisingly Tamil Nadu is one of the states with huge availability of natural resources and forests which has not been exploited and has been kept on strict vigil by the forest department. A recent report from Global research firm Ipsos says, India is the second most economically confident country in the world.
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