Left, right and center, and on top 😉 everyone is talking of the durex condom ad by Ranveer singh. The “Do the rex” ad has just released recently and is from the masterminds of Durex condom. The ad is a daring and bold attempt to encourage people to use condoms. It can be summarised as follows – Whenever you are in the mood to do the rex, use durex.
Storyboard – The ad starts with Ranveer singh making love to a women and then being upbeat throughout the day. He goes for his shoot, and has a dance on the theme of “Do the rex”. Ranveer’s dance is a lot of double meaning actions targeting sex shamelessly. The song gets famous throughout and is even shown on the news.
During the song itself, people are shown getting intimate with each other. Later on, the news readers, the people watching the dance and everyone else gets exited. People are shown on dance floors, on bikes and and in rooms getting cozy to each other. In the end, the last scene shows a building filled with shadows and the shadows are having sex with each other. There are a lot of pleasure sounds in the background. The light of the building goes off, and a neon boards shouts out loud – Do the rex.
The good – The song and the dance really catch your eye. The tagline of Do the rex is a really creative way to remember the brand Durex. The ad is not too vulgar as compared to the Manforce condom ad by Sunny leone. Thus, this ad is likely to be played in a living room as compared to the manforce ad. The tune is definitely going to catch on, and the brand recall should be high for the ad when people want to do the rex.
With such a powerful ad, there would definitely be some proposals where a boy proposes to the girl to “Do the rex”. The word sex is completely avoided in the ad. Overall, the ad is apt for the Indian audience. Ranveer singh has already played a role in “RAM LEELA” which shows him as a playboy operating a porn movie store. Thus, with his energy he seems an ideal brand ambassador for Durex.
And finally, it is good to see condom ads coming out of the typical way of advertising of showing 2 cozy couples who want to get it on. There are a lot of ads over the years which cannot be seen in a living room of a family. This ad, at least can be seen most of the time and the remaining can be ignored. Thus, the reach of the ad will be high. The intimate scenes shown in the ad are toned down to match Indian cultural values.
Thus, we give the Do the rex ad a much higher rating as compared to other condom ads. What do you think about the ad?