TELECOM MARKETING

Nokia loses its top position after 14 years to Samsung

April 12, 2012 By Hitesh Bhasin 11 Comments

This was bound to happen and it has. The one mistake of Nokia – not tying up with Android and not bringing forward really high tech mobile phones has hit the brand in its heart and opened up the avenue for another super player – Samsung.

Nokia has been the market leader for the last 14 years with value for money products, products which were really good and had the latest technology. The best part was the rural spread of Nokia which is now being challenged by Samsung Guru range of phones which have a fantastic battery life. The grass was green for Nokia until the first Iphone launched. Than the grass began wilting. [Read more...]

TRAI finally implements Do not call registry – Heavy fines if rules broken

September 6, 2011 By Hitesh Bhasin 2 Comments

What has been decided 4 times over is finally going to be implemented by TRAI. TRAI has decided to bring an end to the undesired telemarketer calls and SMSes. Several experts are of the opinion that this should have been done the first time itself as consumers have had to go through a lot of hassle especially when companies got so bold as to call customers during night time.

The new registry is known as “National customer preference registry” which was previously the “Do not call” registry. Customers who are registered with the latter will not get undesired calls from telemarketers. Telemarketers who break the rule will have to pay 75000 rs for the first offence and upto 2.5 lakhs for the sixth offence.

[Read more...]

Why IDEA might gain advantage from Mobile number portability

June 9, 2011 By Arun Kumar Leave a Comment

No IDEA get an IDEA!! Was the inspiring slogan which is perfectly used by IDEA cellular services.

IDEA cellular service takes the edge over other cellular service providers through the effective use of media and the Mobile number portability adds to it in increasing its market share! [Read more...]

Apple games and app makers most sought after by smartphone makers

May 26, 2011 By Hitesh Bhasin Leave a Comment

The war of the smartphone makers has already begun. A day ago, Marketing 91 pointed out how the dynamics of the game has been changing over time in India, with Airtel & Airtel announcing plans to launch and sell iPhone 4 in India beginning tomorrow. They have smart offers for subscribing to their services with the phones. Microsoft also decided to tighten its screws and take on the competition. They are all in the limelight. But they are not the only ones who are getting all the attention around the world with their engaging applications and games. Now, the brains behind these applications and the games are the most sought after by these mobile phone makers.

[Read more...]

Microsoft Mango – The smartphone OS by Microsoft

May 25, 2011 By Hitesh Bhasin Leave a Comment

Its about time that mobile phone makers and the developers of the allied operating systems realise that they have to re enter the race for reaching the top of the charts so as to establish their superiority in the smartphone category. With Google’s Android and Apple’s iOS already in the hunt, Microsoft has decided to accelerate with its Windows 7 mobile OS lagging behind. In its answer to the Android and the iOS, Microsoft has announced that it will showcase its new version of the Smartphone OS named ‘Mango’.

[Read more...]

Iphone 4 to be launched on May 27 by Airtel and Aircel

May 25, 2011 By Hitesh Bhasin Leave a Comment

India, the second largest market for telecom services after China with more than 800mn subscribers is riding the 3G wave as more and more number of customers want to savor the 3G experience. To complement this the Smartphone makers are also overwhelmed with this demand from the Indian customers an is optimistic about selling 12 mn smart phones in the county by the end of 2011. Taking opportunity of this riding wave, the country’s largest telecom services provider (By no of subscribers) Airtel with 162mn subscribers and Aircel with subscriber base almost a third of Airtel have announced that they would start selling iPhone 4 in the country from May 27.

[Read more...]

MTNL eyes huge restructuring plans with BSNL

May 18, 2011 By Hitesh Bhasin Leave a Comment

It is tough time for the Indian telecom industry amidst the rising price wars and slimming margins. Add to it the downpour of scams unearthed which has hit the industry spoiling the sunny weathers it once enjoyed with the IT boom. The struggling state owned company Mahanagar Telephone Nigam Ltd (MTNL) has initiated rounds of discussion for synergizing operations with elder brother BSNL (Bharat Sanchar Nigam Ltd) after the Government asked the two siblings to consolidate operations and improve self sustainability causing huge losses to the exchequer.

[Read more...]

Nokia Ovi to be shelved off. Nokia Services to be launched

May 16, 2011 By Hitesh Bhasin Leave a Comment

Nokia, announced in its bold move that its Ovi services would no longer be associated with it. Ovi services, Nokia’s answer to Apple’s Apple App store made a grand debut in August 2007 with offers of services such as maps, email, apps and music services.

However the OVI brand might be rebranded as Nokia services by July this year. Nokia’s falling market share is a great concern for the Finnish handset maker which dominated the market but has been losing its sheen to local handset makers. Its low presence in the smartphone category is a huge opportunity (too late if we go by some analysts’ views) to regain the supremacy it once enjoyed.

[Read more...]