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Hitesh Bhasin
Dear Readers,
Hope you are satisfied with the quality of content at marketing91. When i was studying for my MBA, i wanted a resource where i could get the best tutorials, concepts and news on marketing. I can say proudly that with the testimonials marketing91 is receiving, i have been able to make such a portal dedicated exclusively to marketing.
However, due to time constraints, i havent been able to concentrate on the News part. There is daily marketing news which needs to be covered on marketing91.
IDEA cellular service takes the edge over other cellular service providers through the effective use of media and the Mobile number portability adds to it in increasing its market share! [Read more...]
The growing class of India’s super rich will find it easier to source a Ferrari for them as the Italian Luxury Car Maker Ferrari launched its first dealership in India’s Capital. India is home to about 1.25 lakh dollar millionaires and this has caught the attention of Ferrari as it increases its focus on India after rating China as its fastest growing market. US, Germany, Italy and Japan solely contributed to about 90% of the sales, but the company is eyeing the China region comprising of China, Hong Kong, and Taiwan which have contributed to 600 units last year, with 300 units sold in China alone. India is the 58th country in the world where Ferrari is now present.
The war of the smartphone makers has already begun. A day ago, Marketing 91 pointed out how the dynamics of the game has been changing over time in India, with Airtel & Airtel announcing plans to launch and sell iPhone 4 in India beginning tomorrow. They have smart offers for subscribing to their services with the phones. Microsoft also decided to tighten its screws and take on the competition. They are all in the limelight. But they are not the only ones who are getting all the attention around the world with their engaging applications and games. Now, the brains behind these applications and the games are the most sought after by these mobile phone makers.
Its about time that mobile phone makers and the developers of the allied operating systems realise that they have to re enter the race for reaching the top of the charts so as to establish their superiority in the smartphone category. With Google’s Android and Apple’s iOS already in the hunt, Microsoft has decided to accelerate with its Windows 7 mobile OS lagging behind. In its answer to the Android and the iOS, Microsoft has announced that it will showcase its new version of the Smartphone OS named ‘Mango’.
India, the second largest market for telecom services after China with more than 800mn subscribers is riding the 3G wave as more and more number of customers want to savor the 3G experience. To complement this the Smartphone makers are also overwhelmed with this demand from the Indian customers an is optimistic about selling 12 mn smart phones in the county by the end of 2011. Taking opportunity of this riding wave, the country’s largest telecom services provider (By no of subscribers) Airtel with 162mn subscribers and Aircel with subscriber base almost a third of Airtel have announced that they would start selling iPhone 4 in the country from May 27.
httpv://www.youtube.com/watch?v=N1GtsG8PYLw
Glucon D has been the market leader in energy drinks and one of the first energy drink to be introduced in India. Glucon D was introduced by Heinz and was followed by Glucose D by Dabur. Finally both of these energy drinks have received a competitor in the form of Glaxose – D.
Walmart is entering India and this news is definitely creating buzz around town. The retail outlet is known to be the death of small retailers because of its sprawling floor space and low pricing. Ever heard the words “Daily low price”. Well those are the words which might be heard across India soon and will send shivers down retailers spine.
Although Pepsico has not commented on the time when the exports will be initiated, however the plans are definitely on to start exporting one of the best snacks in India – Pepsico’s Kurkure
The innovative Kurkure has become a leading brand in the packaged snacks segment beating even Lays. The total snacks market is itself 12000 crore and expected to rise over time. Not only Kurkure, Pepsico’s other products such as Nimbooz and Aliva have also attracted interest from overseas markets.
Today’s Discussion
