Broadband to get cheaper

December 9, 2010 By Leave a Comment

On Wednesday, Indian telecom regulator issued recommendations on the national broadband plan aiming at inclusive growth, easy access to high speed data and increase broadband penetration in the country. The government has missed its target of 20 million broadband connections within this year, reaching only 10.3 million. As of September this year, broadband penetration was 0.8% against teledensity of 60.99%.

The objective of national broadband network is to provide optic fibre to homes in 63 cities covered under Jawahar Lal Nehru Urban Renewal Mission (JNURM), and within half a km distance from homes in all other cities. Therefore, recommendations include an open access optical fibre network connecting all habitation with population of 500 and above, which will be set up in two phases.

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Mahindra reva targets sale of 2500 electric cars in next year

December 9, 2010 By Leave a Comment

Mahindra Reva electric vehicles pvt ltd,- the electric car manufacturer is ambitiously targeting 2500 cars the next year which is more than 110% growth as its sales is expected to be 1200 units till March 2011.

The company needs an aggressive increase in sales as it is opening up a production facility at Bangalore which will have an output of 30,000 units per year. The current capacity is 1200 units per year. Thus it needs an increase in sales along with production.

The company is also planning exports in UK, Norway, Spain and France along with working on a four seater model. The ideology of the company is that with oil prices increasing, the future lies in electricity and therefore it is involved in developing a sustainable and environment friendly transportation.

Tata motors now offers 4 year warranty on Nano

December 9, 2010 By Leave a Comment

Faced with a sever drop in sales for Nano, Tata motors has now decided to give a warranty of 4 years or 60,000 kilometers to Nano owners. Its previous warranty was 18 months or 24000 kilometers.

“The Tata Nano will now come with a 4-year/60,000 km (whichever is earlier) manufacturer’s warranty, at no extra cost. Besides being applicable on new deliveries, the warranty is also being extended to all existing owners of the car,” the company said in a statement.

The company said all new Nano customers will have an option to avail a “comprehensive maintenance contract” at Rs 99 per month.

Tata motors had also previously asked Nano buyers to bring back their cars to get some more safety devices added. In August, a sixth Nano caught fire and since then the sales has been dropping considerably. This might be a delayed step taken by Tata to boost the sales of Nano. Let us see how the market reacts to this development.

Starbucks and Kraft on loggerheads

December 8, 2010 By Leave a Comment

A billion dollar feud has taken place between super brands Starbucks and Kraft over supermarket coffee sales. On 6th December, Kraft which has been a distributor for Starbucks packaged coffee for 12 years took Starbucks to court to stop Starbucks from breaking the 12 year partnership. The two sides have been exchanging charges and counter charges for days. Kraft claims that Starbucks unilaterally decided to end their agreement, and Starbucks says that Kraft failed to aggressively promote its brands, which include Seattle’s Best Coffee, in stores.

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BMW Launches new 5 car series

December 8, 2010 By 1 Comment

bmw logo BMW Launches new 5 car series

The automobile major BMW has shown a jump in November sales by 19.8% mainly due to increase in buying in china. BMW is thus ahead of German rival Daimler (The manufacturers of Mercedes) which has reported sales of 1.14 million vehicles as opposed to BMW’s 1.31 million. According to analysts, the sales of luxury cars has increased greatly due to a rise in wealth, personal liquidity of buyers and taste.

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Hero and Honda to part ways

December 6, 2010 By Leave a Comment

hero honda Hero and Honda to part ways

More than any bollywood breakup, this is one news which really affects me. The combination of Hero Honda has been one which has really led India in the two wheeler segment. Sadly however, The Indian Hero group and The honda group have decided to part ways.

The Financial express is more than perfect to tell you the complete facts and i would be directly referring to that article.

http://financialexpress.com/news/hero-and-honda-go-for-mutual-divorce/720405/

Marketing 91 opinion – An era has come to an end. But the good news is that Honda itself is planning to start an subsidiary by the name of Honda motorcycle and scooters india. (HMSI). Guess a brand named bajaj will be warier still.

Mallya fights back against airfare cuts

December 6, 2010 By Leave a Comment

vijaymallya 1 Mallya fights back against airfare cuts

Although both the customers and the government is happy with the recent price cuts, the airlines themselves are not happy with it. And one person to oppose it has been the King of good times Mr Vijay mallya itself.

Mallya feels airfare is a matter of demand and supply and hence there should not be any regulations applied to it whether it is upper or lower band. According to him, the airlines are not exploiting the customers but are instead fighting for market share and hence demand and supply has to be respected.

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Parle overtakes Britannia in Indian biscuit market

December 6, 2010 By 1 Comment

According to A.C Nielson, Parle has overtaken Britannia in the biscuits market which is Rs 11,000 plus in terms of revenue. Parle has close to 45% share of the biscuits market while Britannia has 38% share. For years, these two companies were tied in market share with 35 % share each.

The advantages which parle has had is its better distribution in the rural market along with competitive pricing. Definitely 2 measures which give it competitive advantage. On the other hand, Britannia increased its pricing which subsequently reduced its volume thereby affecting its market share.

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Godrej consumer products has become the largest Indian owned company

December 6, 2010 By Leave a Comment

GCPL – Godrej consumer products limited has become one of the leading FMCG companies which is Indian owned mainly due to various acquisitions, both Indian and abroad that have helped GCPL lead the FMCG market.

The brand has 42% sales from rural areas and 58% from Urban. It has predominantly an urban market. As a result there is still a huge potential for GCPL to grow in the rural market. However along with concentrating on sales in indian soil, GCPL is also concentrating on acquiring other assets such as non indian companies and products.

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Tata Nano sales drop drastically

December 2, 2010 By Leave a Comment

nanosalesfalling Tata Nano sales drop drastically

Although the auto sector was on rise in 2010, with Maruti Suzuki staying on top of sales in the automobile sector, the same cant be said for Tata’s Nano. The car which was supposed to be a revolution and was to speculated to gain good market share has sold only 509 units in November which is down by 85% than November 2009. 85% dip in sales is Huge.

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