Bill gates Microsoft has been an iconic brand of our era. There are 100′s of lessons which business graduates can learn from Microsoft. However, here we present 8 marketing strategy lessons from Microsoft.
1) Network Marketing – The first and most known strategy of Microsoft is Network marketing. This is because each windows product is compatible with another windows products. Your office documents can be opened on most computers because of the number of people using Microsoft. Thus it has established the concept of Network marketing perfectly.
2) Regular product launches – Microsoft is present almost everywhere, be it the music market with its Zune, the computer peripherals market, it is the market leader in operating systems, it has its own tablets, it has revolutionized gaming with XBOX 360, it is now involved in Cloud computing and it generally comes out and gives tough competition to the current players in the market. This expansion helps build up the deep pockets of Microsoft. [Read more...]
