The initial partnership in 2009 between United Breweries (UB) and Heineken was mainly for the distribution of Heineken beer. The manufacturing had been started only for 3 major metros like Mumbai, Delhi and Bangalore.
However, UB has now taken a step forward and is planning to increase the market share of Heineken across India. Heineken falls under premium beer and it is to be manufactured at the Taloja plant of UB.
httpv://www.youtube.com/watch?v=N1GtsG8PYLw
Glucon D has been the market leader in energy drinks and one of the first energy drink to be introduced in India. Glucon D was introduced by Heinz and was followed by Glucose D by Dabur. Finally both of these energy drinks have received a competitor in the form of Glaxose – D.
Although Pepsico has not commented on the time when the exports will be initiated, however the plans are definitely on to start exporting one of the best snacks in India – Pepsico’s Kurkure
The innovative Kurkure has become a leading brand in the packaged snacks segment beating even Lays. The total snacks market is itself 12000 crore and expected to rise over time. Not only Kurkure, Pepsico’s other products such as Nimbooz and Aliva have also attracted interest from overseas markets.
From soaps to body washes the FMCG majors in the personal care segment are focusing their energies on entering newer categories of skincare. a few days ago, Dabur India announced that it would enter the body wash segment by introducing the Hobby brand that it acquired a year ago. This time it’s Emami that has shown its intent of entering the face wash segment within a year.
Although Petrol and diesel are important commodities, our government has constantly ignored the most important commodity of all – Water. For people living in the Urban area, water might not be a problem. But it definitely becomes a problem as you move away from cities. Water has to be taken out of wells, distributed through tankers and most of the times you have to use it in a scarce manner.
But, one of the major consumption of water happens in Industrial areas as well. So its good to see someone step forward and take an initiative, even though it may be for corporate reasons. Hindustan Unilever is launching the “India water body’.
httpv://www.youtube.com/watch?v=WP1Oln7dmBQ
This thought occurred to me when i was watching the Axe commercial for its new product – Axe Googly.
Lets first look at the deodorant market. Who buys a deodorant? I guess people from the Sec B class. The Sec A class obviously will want premium brands of deodorants. So now we know that the primary target is the Sec B.
Everyones cashing in on the World cup hype. And of course, how can the youngistan brand be left behind. Pepsico has unveiled six new flavors of lays to be launched during the world cup.
“We are the global snacks partner with the ICC World Cup in 2011. That’s why we are building on this relationship. As a global snacks partner, we are leveraging the association to give consumer experiences and build our brand image,” Pepsico Foods India Marketing Director Vidur Vyas told reporters.
This is an amazing article from livemint.com which describes the way HUL – A brand which was going through a rough patch in 2009 has again revived itself to become a leading brand in 2010.
Procter & Gamble was one of the major competitors which was giving competition to HUL. And under this pressure HUL had to go through various price cuts and low margin phases thereby affecting its profit. However, the company went through a transformation which revived the company completely. The article describes it best.
Marico – a leading company in FMCG is facing problems in its bottomline mainly because of increasing costs. Because of the lessening of the margin between the topline (profits) and the bottomline (cost), Marico is facing pressure in its Q3 results.
A billion dollar feud has taken place between super brands Starbucks and Kraft over supermarket coffee sales. On 6th December, Kraft which has been a distributor for Starbucks packaged coffee for 12 years took Starbucks to court to stop Starbucks from breaking the 12 year partnership. The two sides have been exchanging charges and counter charges for days. Kraft claims that Starbucks unilaterally decided to end their agreement, and Starbucks says that Kraft failed to aggressively promote its brands, which include Seattle’s Best Coffee, in stores.
Today’s Discussion
