Why market share of Hero moto corp is decreasing in premium segment

April 23, 2012 By 4 Comments

This article is by Guest Author – Chirag Gupta. Chirag is a B.E in IT and is doing his MBA in international business with specialization in marketing.  This article will become a part of our Automobile marketing category.

It was year 2010 when after a successful marriage for more than 27 years Hero and Honda split their ways and Hero Moto Corp Ltd (HMCL) was born. People waited like hell for the new bike of the Hero which is going to serve the premium segment customers and their wait was over when HMCL launched Hero Impulse. It brought with itself new dimension of biking to Indian customers and it was India’s first Trans Road Bike in 150cc Segment a premium segment which was doing good with bikes like Hunk, CBZ-Xtreme and Karizma in its pocket even facing tough competition from bikes like Unicorn and Pulsar. [Read more...]

Tata Mega Pixel – the future of automobile market

April 12, 2012 By Leave a Comment

Ratan Naval Tata, Chairman of Tata Sons has one more feather on his cap before his retirement on December, 2012. He has been the driving motivational force behind the whole of Tata group which is comprised of 100 firms and having a net worth of more than 100 Billion USD. Many people have questioned him about his personal life and the reason for not getting married? He has given a straight forward answer “When you asked whether I’d ever been in love, I came seriously close to getting married four times and each time it got close to there and I guess I backed off in fear of one reason or another”. But this is not true, Rattan Tata is truly married to Tata group and his commitment to his job made Tata group to transform into a global brand from an Indian brand. [Read more...]

Tata Ace has new Market challengers

April 11, 2012 By Leave a Comment

The Indian logistics which is currently worth 90 Billion USD is employing more than 45 million people in the country. The industry grows at 8% YOY basis and the 3PL (third party logistics) is expected to grow at 16% in the next three years. The emerging segment in Road Transportation is SCV (Small Commercial Vehicle). The Road transporters always prefer to operate trucks on full load to meet their operational costs and hence there is a lag period for the companies to accumulate their goods in their ware houses until the stock reach an optimum level. [Read more...]

Hyundai Eon causes threat to Maruti Alto’s Market Share

April 8, 2012 By 1 Comment

Maruti Suzuki enjoys a current market share of 48.74% amidst many global players clobbering Indian market. This was possible because, it had first mover advantage in each of the car segments with hot selling products like Maruti 800 (not for sale in 13 cities) and other cars like Maruti Esteem & Maruti Zen which is not available currently in market. But MUL could comfortably enjoy its dominance with leading market share with products like Swift and Alto, which is MUL’s global top selling product and top selling car in India. Both Esteem and Zen were stopped by MUL not because it was a failure product but due to saturation of markets. The same might happen to Alto with the entry of new cars in A2 segment. [Read more...]

Porters five force analysis for Tata Nano

March 11, 2012 By 1 Comment

Threat of New entrants

The threat of new entrants is very high for the small car industry. The growing economy and the increasing buying power of the customers has made every automobile player to grab the opportunity in small car segment. There are around five new players coming in to the small car market; H800 from Hyundai priced around 1.6 lack, Maruti Cervo 600 priced 1.6 lacks, Bajaj-Nissan’s new electric car etc. Non automobile players also have their focus in this segment like Ajanta Manufacturing limited has launched electric car ‘Orevo’. Barriers for entering would include economies of scale, competition from existing players, customer switching costs and the investment decisions.

Result: Threat of new entrants is HIGH, hence Industry attractiveness is LOW

[Read more...]

Ashok Leyland launches Dost

September 12, 2011 By Leave a Comment

Ashok leyland dost 300x200 Ashok Leyland launches Dost

Ashok Leyland, Hinduja groups flagship company has launched Dost –  a light commercial vehicle mainly targeted towards the lower end segment. The Ashok leyland dost has a nice design and will definitely useful in supply chains of small as well as larger companies.

[Read more...]

Why Bugatti Veyron has entered the Indian market?

July 3, 2011 By Leave a Comment

bugatti veyron red Why Bugatti Veyron has entered the Indian market?

This article has been contributed by Mr Adeeb Ahsan who is studying MBA at IIPM – Delhi and who joins the elite club of True marketers at marketing91.com.

IF others have hongkong and New York as costliest city then India too has costliest city like Mumbai and Delhi. We have world’s busiest stock exchange i.e. Bombay stock exchange with four thousand companies listed on it and with total market capitalization of more than eighty one trillion rupees. The Real-estate sector was making huge loss worldwide, but in India; without any package or bailout it was performing at least average – neither profit nor loss. [Read more...]

Ferrari comes to India for the uber class

May 26, 2011 By 1 Comment

The growing class of India’s super rich will find it easier to source a Ferrari for them as the Italian Luxury Car Maker Ferrari launched its first dealership in India’s Capital. India is home to about 1.25 lakh dollar millionaires and this has caught the attention of Ferrari as it increases its focus on India after rating China as its fastest growing market. US, Germany, Italy and Japan solely contributed to about 90% of the sales, but the company is eyeing the China region comprising of China, Hong Kong, and Taiwan which have contributed to 600 units last year, with 300 units sold in China alone. India is the 58th country in the world where Ferrari is now present.

[Read more...]

Tata motors launches a customer loyalty program – “Tata delight”

May 17, 2011 By 1 Comment

If you want to run your business well, you need to take care of both, new and existing customers. Tata motors is doing just that with its new customer loyalty program – The Tata Delight. However, Tata delight comes with a twist.

Tata delight is coming with a model which proves effective for both – existing as well as new customers. Tata delight works on the bonus points system wherein customers earn points every time they buy a Tata commercial vehicle as well as during its service and repair. As commercial vehicles need regularly servicing, the bonus points on service and repair can be attractive in case of existing customers.

[Read more...]

Rising fuel prices might affect automobile sales

May 16, 2011 By 2 Comments

It’s not just the consumers who are unhappy about the recent hike in fuel prices, the country’s automakers too are getting the taste of inflation as they foresee decline in demand ahead. Higher prices and higher interest rates on auto loans only add to their worries as the consumers shoo away their dreams of owning their brand new machines for now.

The slow growth in car sales this April at 13% is the slowest in 22 months. The soaring commodity prices complete the circle of worries for the industry. “The industry has already seen a decline in sales of passenger cars”, claims Vishnu Mathur, Director General, Society of Indian Automobile Manufacturers ( SIAM )

[Read more...]