This article is by Guest Author – Chirag Gupta. Chirag is a B.E in IT and is doing his MBA in international business with specialization in marketing. This article will become a part of our Automobile marketing category.
It was year 2010 when after a successful marriage for more than 27 years Hero and Honda split their ways and Hero Moto Corp Ltd (HMCL) was born. People waited like hell for the new bike of the Hero which is going to serve the premium segment customers and their wait was over when HMCL launched Hero Impulse. It brought with itself new dimension of biking to Indian customers and it was India’s first Trans Road Bike in 150cc Segment a premium segment which was doing good with bikes like Hunk, CBZ-Xtreme and Karizma in its pocket even facing tough competition from bikes like Unicorn and Pulsar. [Read more...]