MARKETING NEWS

The hunt for the True Snexy

December 1, 2011 By Hitesh Bhasin Leave a Comment

The article is a guest contribution by Mr Pawankumar who is the campaign manager at experience commerce digital agency and is executing the campaign on the True snexy – A reality show with your favourite snack.

Reality shows may be the order of the day but have you ever come across a reality show that has your everyday snacks, in sensational new avatars, slugging it out to become India’s Most Loved Snack?

Mumbai’s Digital Agency, Experience Commerce, has taken the concept of reality shows to a whole new level! They have organised India’s first snack reality show “THE HUNT FOR THE TRUE SNEXY” on their website http://www.snexy.in.

With more than 11,000 facebook members and massive traffic on the website, the Hunt for India’s True Snexy is seriously heating up! “7 snacks fight it out over a period of 15 days and 5 rounds to win the title of the True Snexy, i.e. India’s most loved snack”, explains Sandip Maiti, CEO, Experience Commerce Digital Agency.

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Genpact takes over empower research

September 15, 2011 By Hitesh Bhasin 1 Comment

Genpact – a BPO major has decided to acquire Empower research, a media and business research firm. Empower research is known for its media research, media monitoring and measurement, brand tracking and data management. The acquisition of Empower research will strongly build up the service assets available with Genpact and will make it very strong in business analysis.

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UB to manufacture Heineken in India

September 13, 2011 By Hitesh Bhasin Leave a Comment

The initial partnership in 2009 between United Breweries (UB) and Heineken was mainly for the distribution of Heineken beer. The manufacturing had been started only for 3 major metros like Mumbai, Delhi and Bangalore.

However, UB has now taken a step forward and is planning to increase the market share of Heineken across India. Heineken falls under premium beer and it is to be manufactured at the Taloja plant of UB.

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Ashok Leyland launches Dost

September 12, 2011 By Hitesh Bhasin Leave a Comment

Ashok Leyland, Hinduja groups flagship company has launched Dost – a light commercial vehicle mainly targeted towards the lower end segment. The Ashok leyland dost has a nice design and will definitely useful in supply chains of small as well as larger companies.

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China attracts Apple Dell and Starbucks

September 6, 2011 By Hitesh Bhasin Leave a Comment

China is definitely growing as a country. And this is evident from the level of attention it is getting from A grade brands. The brands now having an eye on China for development are Apple, Dell and Starbucks. Though all of them currently have a presence in China, All three are planning expansion through various strategies.

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TRAI finally implements Do not call registry – Heavy fines if rules broken

September 6, 2011 By Hitesh Bhasin 2 Comments

What has been decided 4 times over is finally going to be implemented by TRAI. TRAI has decided to bring an end to the undesired telemarketer calls and SMSes. Several experts are of the opinion that this should have been done the first time itself as consumers have had to go through a lot of hassle especially when companies got so bold as to call customers during night time.

The new registry is known as “National customer preference registry” which was previously the “Do not call” registry. Customers who are registered with the latter will not get undesired calls from telemarketers. Telemarketers who break the rule will have to pay 75000 rs for the first offence and upto 2.5 lakhs for the sixth offence.

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Pizza hut adds Beer and wine to menu

August 22, 2011 By Hitesh Bhasin Leave a Comment

In a surprise move (especially considering the Indian culture) Pizza hut has added Beer and wine to their Menu. They will start selling Beer and Wine in their outlets across India and will begin from Tier A cities and move onto Tier 2 and Tier 3 cities.

Pizza hut has already tried the concept in Delhi and Bangalore. Beer was tested in 2 outlets of Delhi and Wine in 5 outlets of Bangalore. Slowly but surely more and more outlets will be added with these beverages and a plan to establish this offering has been made for across India by 2015.

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Marketing91 to merge advertising

July 12, 2011 By Hitesh Bhasin 1 Comment

Dear Readers, due to some excellent feedback and voting of upto 70% (sample size – 92) in favour of merging advertising and marketing, i will be updating Marketing91 regularly with the latest ads as well as brand strategies too. Special thanks to Rajiv Vaz and Narendra for their valuable feedback

Why Bugatti Veyron has entered the Indian market?

July 3, 2011 By Hitesh Bhasin Leave a Comment

This article has been contributed by Mr Adeeb Ahsan who is studying MBA at IIPM – Delhi and who joins the elite club of True marketers at marketing91.com.

IF others have hongkong and New York as costliest city then India too has costliest city like Mumbai and Delhi. We have world’s busiest stock exchange i.e. Bombay stock exchange with four thousand companies listed on it and with total market capitalization of more than eighty one trillion rupees. The Real-estate sector was making huge loss worldwide, but in India; without any package or bailout it was performing at least average – neither profit nor loss. [Read more...]