Marketing Mix of KFC

April 15, 2012 by 1 Comment

Product

  • Streetwise: Veg Snacker, Chicken Snacker, Snack Box, Rizo Rice, Rizo Gravy, Mini Krusher,
  • Snacks: Popcorn Chicken, Hit Wings, Boneless chicken strips
  • Veggie Selection : Veg Snacker, Veg Zinger, Veg Strip with Salsa
  • Toasted Wraps
  • Burger: Veg Zinger, Chicken Zinger, Tower Zinger
  • Box Meal
  • Chicken Delight : Fiery Grilled, Hot and Crispy, Original Recipe
  • Bucket Chicken
  • Signature sides: Corn on the cob,  Coleslaw, Fries
  • Krusher: Frappe, Iced Mochaccino, Iced Kappucino
  • Desserts: Soft wirl, Choamor, Brownie Sundae  [Read more...]

Marketing Mix of Walmart

March 9, 2012 by Leave a Comment

Walmart ranks no.1 in the fortune 500 list for the second consecutive year with a revenue of 421,849.0 Million USD and made a profit of 16,389 Million USD during the FY2011. It was founded in the year 1962 by Sam Walton.

Product

Walmart is a multinational retailer; in short it has every product or a brand which a person could see in his day to day life. The broad range of product categories include movies, crafts, gifts, college essentials, Electronic items, home appliance, jewellery, photo centre,  toys, outdoor living, funeral, grocery, video games etc

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Marketing mix of TVS Motors

March 4, 2012 by 2 Comments

TVS Motors is the third largest automobile manufacturer in India next to Hero Moto Corp and Bajaj auto. TVS motors is belongs to TVS group which is $ 2.2 billion. It is the first company to produce indigenous moped and enter into 100 cc two wheeler markets with collaboration of Suzuki. The 19 year old relation with Suzuki was to engage in technology transfer and design suiting to Indian market. In 2001, they had a strain in relationship in continuing the joint venture which led to a separation.

Product

TVS motors broad product categories include Domestic range, Three wheelers, International range.TVS motors is the only two wheeler automobile which has its penetration all consumer segments. They have products like Apache ATR which caters to sports segment, TVS super XL to rural, Scooty pep to young and dynamic women, Flame and Star City to working professional. Hence their product category meets the needs from rural to urban life style. They also have their presence in three wheeler segments. Recently they launched TVS Jive which is first clutch free bike.

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Marketing mix of Coca Cola

February 21, 2012 by Leave a Comment

Coca Cola Marketing mix of Coca Cola

Coca cola is the brand with the highest brand equity. No doubt it has gone through the ups and downs of business to reach that position. The marketing mix of Coca cola has been changing over time with more and more products being added such that today it has 3300 products. So what is the marketing mix of Coca cola? Read on.

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Service Marketing Mix of Easy Jet

July 24, 2011 by Leave a Comment

Easy jet service marketing mix Service Marketing Mix of Easy Jet

Product – Easy Jet is a flight booking company located at London. The benefits of Easy Jet being online and on teletext means that they are providing better margins; this is where they are dedicated to customers digitally.

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Service Marketing Mix of Adlabs

July 20, 2011 by Leave a Comment

PRODUCT

The Core Competency here is SCREENING OF MOVIES. The supplementary products / services are enormous like the Video Games Parlour & the Food Court. Good options for food like the Cafeteria where you get food made in hygienic conditions. The ambience is pleasant with centrally air conditioning, well-illuminated layout. FAME ADLABS is well known for its DOBLY DIGITAL SOUND.

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Marketing Mix of Madhya Pradesh Tourism

February 4, 2011 by Leave a Comment

Product – Madhya Pradesh tourism is a service product by nature and involves tours in the exotic locales of Madhya Pradesh. There are different kinds of tour products.

  • Caravan tourism Package – A product which provides tourists with their own caravan to travel
  • Eco tourism package – As the name suggests, it is a tour for tourists who love landscapes and forests
  • Rural tourism – Involves tours to Amla and Pranpur
  • Adventure tourism – An interesting tourism concept wherein they invite tourists for the “Chambal challenge”

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Marketing Mix of Sula Wines

January 8, 2011 by Leave a Comment

Product and Pricing of Sula Wines – Sula Wines has 5 basic types of wines. Each of them has been mentioned here along with The pricing which i could find. Pricing of Sula wines is general pricing and appears more of penetrational rather than premium pricing. Here are the products and pricing of SULA wines

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Marketing Mix – Apollo Hospitals

December 14, 2010 by Leave a Comment

Product: Apollo hospital provides quality healthcare services with more than 53 branches across the country. Prominently Apollo is known best for heart problems and Knee and Hip replacement surgeries besides other major ailments. The specialities include – Heart, Orthopedics, Spine, Cancer Care, Gastroenterology, Neurosciences, Nephrology & Urology Critical Care.

Price: The hospital is priced premium and it can afford to do the same because of its positioning and its assurance as well as the reliability on the brand of Apollo hospitals. Along with it, it also helps that there are so many locations and specialities in Apollo hospitals. Thus a patient is reassured of his well being.

Place: Apollo Hospitals has around 8500 beds across 53 hospitals in India and overseas. It is located in 15 different places across India which include Ahmedabad, Aragonda, Bangalore, Bhubaneshwar, Bilaspur, Chennai, Delhi, Hyderabad, Kakinata, Kolkata, Madurai, Mauritius, Mysore Noida.

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Marketing Mix – Nimbooz

November 4, 2010 by Leave a Comment

Product:
PepsiCo India launched a packaged nimbu paani offering – Nimbooz – under its 7Up brand to expand its non-carbonated drinks portfolio. Nimbooz is a non-carbonated lemon drink which contains no artificial flavors and contains real lemon juice.

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