Product – Easy Jet is a flight booking company located at London. The benefits of Easy Jet being online and on teletext means that they are providing better margins; this is where they are dedicated to customers digitally.
Service Marketing Mix of Adlabs
July 20, 2011 By Leave a Comment
PRODUCT
The Core Competency here is SCREENING OF MOVIES. The supplementary products / services are enormous like the Video Games Parlour & the Food Court. Good options for food like the Cafeteria where you get food made in hygienic conditions. The ambience is pleasant with centrally air conditioning, well-illuminated layout. FAME ADLABS is well known for its DOBLY DIGITAL SOUND.
Marketing Mix of Madhya Pradesh Tourism
February 4, 2011 By Leave a Comment
Product – Madhya Pradesh tourism is a service product by nature and involves tours in the exotic locales of Madhya Pradesh. There are different kinds of tour products.
- Caravan tourism Package – A product which provides tourists with their own caravan to travel
- Eco tourism package – As the name suggests, it is a tour for tourists who love landscapes and forests
- Rural tourism – Involves tours to Amla and Pranpur
- Adventure tourism – An interesting tourism concept wherein they invite tourists for the “Chambal challenge”
Marketing Mix of Sula Wines
January 8, 2011 By Leave a Comment
Product and Pricing of Sula Wines – Sula Wines has 5 basic types of wines. Each of them has been mentioned here along with The pricing which i could find. Pricing of Sula wines is general pricing and appears more of penetrational rather than premium pricing. Here are the products and pricing of SULA wines
Marketing Mix – Apollo Hospitals
December 14, 2010 By Leave a Comment
Product: Apollo hospital provides quality healthcare services with more than 53 branches across the country. Prominently Apollo is known best for heart problems and Knee and Hip replacement surgeries besides other major ailments. The specialities include – Heart, Orthopedics, Spine, Cancer Care, Gastroenterology, Neurosciences, Nephrology & Urology Critical Care.
Price: The hospital is priced premium and it can afford to do the same because of its positioning and its assurance as well as the reliability on the brand of Apollo hospitals. Along with it, it also helps that there are so many locations and specialities in Apollo hospitals. Thus a patient is reassured of his well being.
Place: Apollo Hospitals has around 8500 beds across 53 hospitals in India and overseas. It is located in 15 different places across India which include Ahmedabad, Aragonda, Bangalore, Bhubaneshwar, Bilaspur, Chennai, Delhi, Hyderabad, Kakinata, Kolkata, Madurai, Mauritius, Mysore Noida.
Marketing Mix – Nimbooz
November 4, 2010 By Leave a Comment
Product:
PepsiCo India launched a packaged nimbu paani offering – Nimbooz – under its 7Up brand to expand its non-carbonated drinks portfolio. Nimbooz is a non-carbonated lemon drink which contains no artificial flavors and contains real lemon juice.
Marketing Mix Colors
September 12, 2010 By Leave a Comment
COLORS – 7P’s OF SERVICES MIX
1) PRODUCT: Differentiated content, coupled with disruptive scheduling and peppered with some of the biggest blockbuster Hindi movies, helped them deliver cohesive viewing. The channel gave a variety of programme for different age groups with the entire spectrum of emotions.
- Dramas: Balika Vadhu, Mere Ghar Aayi Ek Nanhi Pari, Na Aana Iss Desh Laado, Uttaran, etc
- Mythology: Jai Shri Krishna, Mahavir Hanuman, etc
- Horror: Koi Aane Ko Hai
- Reality: Fear Factor – Khatron Ke Khiladi, India’s Got Talent, Big Boss, etc
Marketing Mix Big Bazaar
August 29, 2010 By Leave a Comment
Product:
Big Bazaar offers a wide range of products which range from apparels, food, farm products, furniture, child care, toys, etc of various brands like Levis, Allen Solly, Pepsi, Coca- Cola, HUL, ITC, P&G, LG, Samsung, Nokia, HP etc.
Big Bazaar also promotes a number of in house brands like:
- DJ & C
- Tasty Treat
- Clean Mate
- Sensei
- Care Mate
- Koryo and 44 other brands.
Marketing Mix Ferrari
August 26, 2010 By Leave a Comment
Product
High Performance super cars. Though the company is also heavily into 3rd party merchandising.
Pricing
Priced at a premium, they start at prices upwardly of 175,000 $US. Vintage Ferrari cars are also a great investment as Vintage Ferraris appreciate in value & are known to cost millions of US Dollars.
Marketing Mix Monginis
July 2, 2010 By Leave a Comment
I remember monginis from my childhood days. If it was a birthday or a party, it meant monginis cake. However, As time passed on monginis has been losing market share mainly because of local bakeries, ribbons and balloons and other franchise’s. Read the complete article for the marketing mix of monginis.
