Nation Branding – Nation branding refers to branding of a country in terms of its reputation in the global scenario. Few of the practices involved in nation branding is constantly measuring the Nations growth in economic space, attracting tourism, exports, attracting talent pools, technology innovations, cultural heritage etc. The concept of measuring country’s global perception across various dimensions was developed by Simon Anholt in the year 2005. It is defined as Country branding Index or Nation branding Index. [Read more...]
Brand personality – Dhoni as a brand ambassador
February 14, 2012 By Leave a Comment
What makes Dhoni as the most powerful Indian Brand icon? Mahendra Singh Dhoni, captain of Indian cricket team is the most preferred icon for celebrity endorsement! MS Dhoni had tremendous growth both in his career and in reaching the hearts of cricket fans throughout the world. He is the ”Baaji Rao Singham” of Indian cricket in tackling the opponent by his aggressive batting skills and true leader in leading the Indian team to the Himalayan Victory in 2011 worldcup.
Branding – How it all started
November 13, 2011 By Leave a Comment
Brand – The word, the phenomenon which has revolutionised the behaviour of shoppers when they are all out in pursuit of finding THE perfect stuff in stores. Little do they worry of what goes behind in formation of a phenomenon, which magnetizes them towards itself in a shopping store.
Companies at the same time are putting in mammoth efforts to create their individual identity in the cluttered market space. In order to really understand, what needs to be done, along with its most important counter parts “when” and “how”, I invariably think it is very much necessary that we start from the very basics of it, i.e. how it all started and what does it actually mean and intend to do, so here we go:
So how was this whole concept of branding born which today governs the fate of a new product or a service in the market? Well, the word brand is derived from Old English which means “Burning stick”.
Experience Economy and storytelling – new ways in the branding process
October 2, 2011 By Leave a Comment
I think that probably the majority of us, especially those who are involved in the business area have heard or tried, more than once about “experience economy”. This is the new phenomenon that has conquered the business market in the postmodern society in which the focus is on senses and emotions. It is known that every business is a stage, so the companies are not basing their offerings on their products or services, but on experiences.
Which is the main purpose of “experience economy”? The most important result of this new way of branding is that the customer’s emotions and senses are influenced. the customers are involved and actively participate into this new type of relationship. Through this the customer is invited to make use of all his five senses. the sixth one being represented by the atmosphere, the feelings that are created.
Importance of Branding to stakeholders
August 8, 2011 By Leave a Comment
Brands are a means of differentiating a company’s products and services from those of its competitors. Thus branding is absolutely essential for current and future stakeholders. Companies vary in their focus on stakeholders. Some of them may be focusing mainly on their own employees and customers (B2B companies) whereas others may be focusing on their channel (B2C companies). However, ultimately the focus needs to be on satisfying stakeholders.
1) Employees – Your employees make your brand. Take a company like Accenture for example which knows its employees are its asset. Thus they are the first stakeholder who should believe in the Brand. The more employee satisfaction you have, the more will be your attraction as an employer of the right talent which helps the output of the firm.
Survey – Customer service and brand loyalty
May 2, 2011 By Leave a Comment
Theoretically we always knew that customer service is very important for a brand. However the same has been proved statistically that it is very much possible for a customer to shift brand loyalty when getting better customer service from competitor brand.
Brand Launches – 3rd week of february 2011
February 16, 2011 By Leave a Comment
Luxury de Turqui - Turkish Naturelles launched Luxury de Turqui body spa range. It comprises of shower gel, massage oils, bath salts, body exfoliant and more. It starts from Rs 4,500.
AC 100 by Toshiba - Toshiba launched its first Android platform mobile internet device AC100. It offers upto 7 days battery life in standby, has a NVIDIA Tegra processing techonology, has 512 MB DDR2 RAM, 8 GB flash storage and weighs only 870 gms. It is priced at Rs 18,721.
Brand launches 3rd week January
January 19, 2011 By Leave a Comment
VIP Industries launched Alfa Boxer Strolly range of safe & durable hard luggage with a soft luggage trolley. It is available in two sizes — 57 cm and 63 cm, in three colours and starts from Rs 1,400.
Haagen-Dazs launched four new stick bar flavours — cookies & cream, coffee almond crunch, vanilla milk & chocolate and vanilla almonds. They are priced at Rs 150 each.
Launch of Advertising91
January 18, 2011 By Leave a Comment
Dear Readers, I am very glad to tell you that i have started an offshoot of Marketing91 which is Advertising91. Both of the websites are under the same Umbrella of 91.com’s which will remain common in all my websites. The website will have a very different and opinionated voice as compared to marketing91. I will personally be tearing down ads which i dont like whilst at the same time promoting all those ads which deserve attention. So join me there as well and do interact. But do join in!!! Heres the link
Brand Launches Week 2 January
January 13, 2011 By Leave a Comment
Duke unveiled its Fall Winter collection 2010 of splashy colors and patterns in jackets, sweaters, thermals and more. It is priced Rs 399 to Rs 3,499.
Nakshatra diamond jewellery unveiled its collection for festive season. Inspired by Indian floral motif, the range starts from Rs 10,000 onwards.
Wynncom launched India’s first Hindi QWERTY keypad phone-Y-45. Y-45 also allows to send free SMS’s across India, UAE, Kuwait, Saudi Arabia, Singapore, Malaysia and Philippines with an inbuilt soft key for 160by2. It has a dual SIM, TFT colour screen, Geographic location finder and more. It is priced at Rs 3,395.
MTV along with Wildcraft launched a range of premium bags and adventure gear. The range includes travel & adventure bags, duffel bags, laptop bags and tote bags amongst others. The range also comprise adventure gear for riding, hiking and cycling and other outdoor equipment. It is priced from Rs 745 to Rs 2,995.
Gini & Jony launched its autumn-winter ‘10 collection. The new collection is inspired by science- fiction action, movies and femininity and has a variety of products for girls and boys.
Numero Uno introduced collection of canvas footwear in racy colours and contemporary designs. They are priced between Rs 699 – Rs 899 for men and Rs 499 – Rs 699 for women.
Onida unveils 32 Diamond KY Rock LCD TV . It has 1000-watts surround sound system and in-built woofers with full hi-def picture technology, dynamic contrast ratio of 70,000:1 and many more features. It is price at Rs 38,990.
Eden unveiled candle accessories from Mukul Goyal. A blend of style & elegance, these stands are available in gold and chrome and start from Rs 1,300 onwards.
Sourced by – http://economictimes.indiatimes.com/features/brand-equity/Brand-launches/articleshow/6978073.cms
