Gossip Marketing

June 11, 2012 by 1 Comment

We all know what Gossip means; more often than not it is taken in a very negative sense. But Marketers think otherwise. For them the more the gossip generated about their product/service, the better it is for the company. This is known as Gossip Marketing.

Today, gossip takes place not only via Word – of – Mouth but also using the internet as a medium for discussions (there is the social media, blogs discussion pages and lot’s more). The new age customer has become tech savvy and meeting up to discuss (read gossip) is not an element of compulsion anymore.

Consumers are creating and participating in feedback websites to express their opinions about a product or service they may like or dislike.

The value of consumer feedback websites is increasing for both consumers and marketers. It’s great because as consumers gossip, marketers will have a database of online information through feedback websites. [Read more...]

Tag that Market – Branding with taglines

June 6, 2012 by Leave a Comment

A tagline is a short set of words that companies use to associate with their company or brand. A tagline is an important part of branding. It can be your best brand communication tool, if done right.

What Taglines Do

Good taglines perform three important functions for a brand

1. They cut through marketing clutter and communicate your brand promise in a sticky, memorable way.
2. They are an accountability tool in that they remind you of your own brand promise.
3. They are the customers’ indicator of a future experience. [Read more...]

The new consumer

June 1, 2012 by Leave a Comment

The consumer is changing. Today’s consumer is a knowledgeable, informative and a probing type of consumer as compared to the older one who took the product as and when they came. There are several advantages which the customer have today.

Increasing buying power – As we know, in a country like India, the buying power of the consumer has increased. Thus the interest of the customer towards a purchasing new product has also increased. However even with the increased buying power the customer does not just go ahead and buy the product. He actually searches for the product online and finds out more about the product by the use of social media and finally then takes his own decision. This increased buying power has actually made the customer hungrier towards knowledge such that he has the precise information before buying a particular product [Read more...]

25 years of Santoor – and their campaigns towards the evolution of Indian women

May 27, 2012 by Leave a Comment

Santoor, was launched by Wipro in 1986 and targeted the Indian woman’s age old beauty regime with the primary ingredients of sandalwood and turmeric. In the next two decades Santoor became the third largest selling popular soap in India and the most commercially successful natural soap brand with a market share of almost 9% of the large toilet soap market. Over the years variants of Santoor soaps were launched to appeal to different consumer segments.

As a brand Santoor managed to stay relevant to consumers by innovations on product form, packaging, fragrance etc. which have helped the brand grow and garner a contemporary and relevant loyal user base. Santoor was re-launched with the promise of everlasting beauty and a superior, longer lasting perfume which left the skin softer. Today Santoor is present in categories like face wash, talc, deodorants, hand washes etc., in the soap category it has variants like Santoor Sandal and Almond Milk, Santoor Glycerine & Santoor Chandan. [Read more...]

PespsiCo, KFC, McDonald’s, Nestle, Maggi, Haldirams mislead junk food consumers

April 8, 2012 by Leave a Comment

Trim the fat PespsiCo, KFC, McDonald’s, Nestle, Maggi, Haldirams mislead junk food consumers

Are you a Junk food addict!!? Now it’s time for you to control your taste buds! The recent report from Center for science and environment (CSE) mentioned 16 top food brands and accused them for misleading the consumers with wrong Nutrition Facts in its packaging. Trans fat which can occur during the food production process is responsible for causing coronary heart disease. Trans fat is a common name which is usually referred for unsaturated fat. [Read more...]

Low Power Consumption Tests Innovation in OOH Advertising

April 3, 2012 by Leave a Comment

For non-metro parts of India, billboards hold immense potential. Since such regions do not have very high rates of literacy, print may not be the most relevant medium for advertising here. Irregular power supply does not allow TV commercials to be very effective either. In such a scenario, OOH can effectively grab eyeballs 24×7 and fill the coverage gaps left by other media. With limited media exposure in non-metro areas, this medium can thus be amplified, creating greater awareness among consumers there. For instance, recognising the allure of OOH in rural markets, Britannia Cookies started a rural campaign across Andhra Pradesh, Tamil Nadu, Karnataka, Bihar, West Bengal, Orissa, Assam and six North Eastern states at a cost of about Rs 2.5 crore. Under this 2010 campaign, the company installed tin plates at 22,000 retail outlets and kirana stores, bakeries and tea stalls, which enabled it to earn high recall.

[Read more...]

Green Business strategies

March 12, 2012 by 1 Comment

Green business involves manufacturing of products that produce limited carbon footprints; they may require fewer resources to produce & consume less energy or emit fewer hazardous emissions. The products are manufactured through green technology and they do not cause environmental hazards

[Read more...]

Is India becoming a Marketing battlefield?

March 12, 2012 by Leave a Comment

Look at any industry out there and you will realize that slowly but surely India is getting hot with the war of the brands. There are a few prerequisites which any industry / company demands when entering a market. Some of them are market potential, buying power and the number of competitors.

Obviously, when companies started expanding in India around 1990 and 2000 they found a lot of market potential along with slowly increasing buying power, especially in the urban areas. Coming down to 2010, probably all companies have found out this one crucial secret – Indian consumers can buy their products by heaps.

[Read more...]

The war of SUV’s

March 5, 2012 by

SUV Market in India:  More than 11 new entrants are clobbering the Indian SUV market! SIAM (Society of Indian Auto Manufacturers) report says that the SUV market grew at a rate of 32% in the last FY. The analysis further says that there was a huge decline in the sales of entry car segment like Alto, Eon, i10, Nano etc because of SUV sales.

The rising consumerism in Indian market has made the consumer to have various options which has increased the customer bargaining power too. Indian players like Mahindra & Mahindra, Tata have head on head competition between Mahindra Scorpio & Tata Safari. Among the foreign players who invaded Indian automobile industry only Toyota had a major impact in the SUV segment with hot selling models like Innova & Fortuner. Other players like Hyundai Motors India limited, Maruti Suzuki, Ford, Mitsubishi have a less market share. Mahindra dominates the suv segment ever since the launch of its Scorpio from Mahindra which has its own success stories. Mahindra XUV 500 which is developed indigenously by M&M was a runaway success because of the faith that the customers had in Scorpio. The lists of SUVs in Indian market are listed below.

[Read more...]

Outsource your payroll management

February 26, 2012 by Leave a Comment

Every small business owner runs through one problem – the absence of a proper human resources system to manage the various important aspects of your company. An HR is responsible for numerous things such as recruitment, training, manpower management, payroll management and whatnot. In some SME’s, all this work is being done by one person only. Naturally that person needs all the help he or she can have.

I think one of the most important aspect of HR is manpower and payroll management. Here’s an article on ehow explaining pay roll. Imagine your salary coming 1 day late every month. Or a wrong cheque amount being made. Or, Sometimes it may happen, one of your employees receiving a salary much higher than what he should be getting. That’s money from your pocket right?

[Read more...]