We all know what Gossip means; more often than not it is taken in a very negative sense. But Marketers think otherwise. For them the more the gossip generated about their product/service, the better it is for the company. This is known as Gossip Marketing.
Today, gossip takes place not only via Word – of – Mouth but also using the internet as a medium for discussions (there is the social media, blogs discussion pages and lot’s more). The new age customer has become tech savvy and meeting up to discuss (read gossip) is not an element of compulsion anymore.
Consumers are creating and participating in feedback websites to express their opinions about a product or service they may like or dislike.
The value of consumer feedback websites is increasing for both consumers and marketers. It’s great because as consumers gossip, marketers will have a database of online information through feedback websites. [Read more...]