Canon has really brought a breath of fresh air with its new Canon powershot ad with Anushka sharma being the brand ambassador. The difference which canon has created is that Anushka herself does not have much of a role to play in the ad, but rather the ad relies on the fun concept of clicking photos from A to Z. And who doesnt love clicking!!!
In this atmosphere of turmoil, Mumbai mirror comes out with the perfect strategy of Emotional marketing. In today’s age, with the amount of corruption and lack of development, people do want to speak up. They do want to point their fingers at someone. But who do you target? Well, Mumbai mirror does that for you by targeting politicians, government offices and even people who are too busy in their life to look around or to notice the state of other human beings in their surroundings.
Cadbury lately came out with its new TVC “Lonely Maa” for the festive season. Cadbury which has always tried to associate itself with the “Celebrations” in the life of the Indian consumer has done a brilliant job of communicating this message.
The ad begins with an old woman walking into a room. The voice of her son who has gone away from her for a job, talking to her plays in the background, while she tries to with great effort operate a personal computer and browse the internet. She follows a set of hand written instructions and tries to log on to Facebook. Meanwhile, in the background her son tells her about his promotion and how his life has become very busy but he still manages to stay in touch with his friends virtually. He wishes them on their birthday and sends them Diwali greetings on Facebook only. The woman finally frustrated with her unsuccessful efforts gives up trying to logon to Facebook. The ad then ends with a voice over saying ” She is your mother, not your friend. Meet her personally this Diwali with a pack of Cadbury Celebrations”
Here’s a lesson on how to design a product and then how to market it. Reebok gets it spot on with its marketing of Reeflex – its new shock absorber shoes.
The shoes have 76 rubber shock absorbers which give you absolute flexibility. Although the Reezig was good as a product, i feel Reeflex will attract even higher attention because of its unique design. Reeflex has both things going for it, its product design and its looks. The main thing now is the pricing. Knowing Reeboks marketing strategy, we can be sure that the Reeflex will be priced quite high. However, with such a product, shoe enthusiasts will definitely be ready to purchase.