As television viewership increased, there was a need for research of which channels are being viewed the most – in other words known as “Audience measurement”. Thus Nielsen – a leading market research company came out with the Audimeter. The Audimeter is the first meter to be established which could measure network viewership.
Marketing communication is an integral process involving the use of various communication tools. What are these communication tools? Simply said they are the tools which get the message across to the target audience. And you would know these communication tools by now. They are.
Advertising – Advertising is any paid or non paid form of communications and is the primary communication tool. Advertising includes various media vehicles such as Television, outdoor, digital, print ads etc.
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