Canon has really brought a breath of fresh air with its new Canon powershot ad with Anushka sharma being the brand ambassador. The difference which canon has created is that Anushka herself does not have much of a role to play in the ad, but rather the ad relies on the fun concept of clicking photos from A to Z. And who doesnt love clicking!!!
Promoting Your Business May Be Simpler Than You Think
April 3, 2012 By Leave a Comment
Many new start-up businesses may be of the opinion that it will be difficult to compete in a heavily occupied marketplace and will be fearful of the costs associated with the traditional forms of advertising and promoting a business – such as print and television advertising.
So, what are the alternatives?
Well, for small businesses just starting out in their industry, it goes without saying that the marketing budget will be minimal in the first year and they will need to think outside of the box a little in order to get their name out there without having to spend a small fortune in advertising fees to a branding agency. Fortunately, for those who lack the marketing budget of the likes of Coca-Cola and Microsoft, there are other avenues available which will help to get your business recognised for a fraction of the cost.
The Sony Tablet – Tablet P and Tablet S
February 20, 2012 By Leave a Comment
The Sony Tablet is another entrant into the tablet market. However, we can be sure that Sony will give both Samsung and Apple a run for their money with its two products – The Sony Tablet S (Lower version) and Tablet P (Higher version, dual screen). But the question to be asked is – Has Sony missed the tablet wave? There are so many tablets in the market, that Sony can attract new customers only on the basis of price. It has surely missed the skimming price which is being implemented by Samsung and apple as they have the first mover advantage. Now, Sony has only two strategy up its sleeve
a) Pull in customers based on brand equity and keep a high margin
b) Go for penetration pricing with keeping a VFM model of pricing
I am Mumbai – Mumbai Mirror ad
December 23, 2011 By 2 Comments
In this atmosphere of turmoil, Mumbai mirror comes out with the perfect strategy of Emotional marketing. In today’s age, with the amount of corruption and lack of development, people do want to speak up. They do want to point their fingers at someone. But who do you target? Well, Mumbai mirror does that for you by targeting politicians, government offices and even people who are too busy in their life to look around or to notice the state of other human beings in their surroundings.
Cadbury touches hearts with its lonely maa ad
October 10, 2011 By Leave a Comment
httpv://www.youtube.com/watch?v=vtLlfvek0Vs
Cadbury lately came out with its new TVC “Lonely Maa” for the festive season. Cadbury which has always tried to associate itself with the “Celebrations” in the life of the Indian consumer has done a brilliant job of communicating this message.
The ad begins with an old woman walking into a room. The voice of her son who has gone away from her for a job, talking to her plays in the background, while she tries to with great effort operate a personal computer and browse the internet. She follows a set of hand written instructions and tries to log on to Facebook. Meanwhile, in the background her son tells her about his promotion and how his life has become very busy but he still manages to stay in touch with his friends virtually. He wishes them on their birthday and sends them Diwali greetings on Facebook only. The woman finally frustrated with her unsuccessful efforts gives up trying to logon to Facebook. The ad then ends with a voice over saying ” She is your mother, not your friend. Meet her personally this Diwali with a pack of Cadbury Celebrations”
Reeflex by Reebok
September 27, 2011 By 1 Comment
httpv://www.youtube.com/watch?v=vEpVAw6Kro8
Here’s a lesson on how to design a product and then how to market it. Reebok gets it spot on with its marketing of Reeflex – its new shock absorber shoes.
The shoes have 76 rubber shock absorbers which give you absolute flexibility. Although the Reezig was good as a product, i feel Reeflex will attract even higher attention because of its unique design. Reeflex has both things going for it, its product design and its looks. The main thing now is the pricing. Knowing Reeboks marketing strategy, we can be sure that the Reeflex will be priced quite high. However, with such a product, shoe enthusiasts will definitely be ready to purchase.
Priyanka Chopra invites Cricket ke asli champions for Nokia
September 22, 2011 By Leave a Comment
httpv://www.youtube.com/watch?v=-MCB1BXedAI
After Shahrukh Khan, Priyanka chopra joins Nokia as a brand ambassador especially for the champions league T20. She is seen in this ad promoting Champions leagues new offer “Cricket ke asli champions”
TVS Scooty streak – Greed pride and lust
September 13, 2011 By 1 Comment
httpv://www.youtube.com/watch?v=6Te68MO_FJA
Obviously targeted towards young girls, TVS Scooty goes really bold with its “Sinfully black” tagline. All the three ads have been shot excellently and have lovely models (i hardly had my eyes on the bike).
Vodafone Blue targets hardcore Facebook fans
September 12, 2011 By Leave a Comment
httpv://www.youtube.com/watch?v=ZOOnvq7G-bQ
Vodafone just went a step ahead in utilizing the popularity of Social media and especially of Facebook. Enter Vodafone blue – contentrated on using facebook with the easiest GUI (graphical user interface)
